For the past few weeks, I have been spending my weekends exploring some of the new shopping malls in Singapore. Besides the latest emergence of the heartland mall, AMK hub @ Ang Mo Kio Central, some of the other new kids on the block include The Central @ Clarke Quay and Square 2 @ Novena.
To me, AMK hub’s arrival has indeed injected lot of excitements, entertainments, vibrancy, colors etc into a town which once used to be boring. The new heartland mall, I would say is more appealing to the whole family & people of all ages. Regardless of whether u r teens, young adults, middle-aged or elderly, there are always something for u to shop or dine in the mall. Some highlights of AMK hub include New York New York Restaurant (1st outlet in a heartland mall), Cathay Cinema, NTUC Xtra (Hypermart) etc.
As for The Central shopping mall, I feel that the floor planning (design) is abit messy & unorganized. There are a lot of turns and corners thereby making shopping difficult. The corridors & passageways between shops esp. shops on the higher levels are very narrow too. It somehow makes me feel that they want to imitate those trendy shops style in Korea & Hong Kong as well as those in our Bugis Street. Basically, I also feel that, there weren’t much interesting shops in this shopping mall. This might be due to the fact that, the shopping mall has not opened fully. It was about 60% opened during the time I went. Also, besides those fast food restaurants, most of the restaurants are quite high class…even their Sakae Sushi is different from the normal one. Over there, Sake used a separate name to position themselves for being a fine dining restaurant (prices are more expensive). The Central, I would say is much more for the teens, clubbers (since is near to Clarke Quay) & young-middle aged working adults. Some highlights of The Central include the outside riverfront scenery, the store @ B1 which sell 100% “Made in Japan” products.
Last but not least, my opinion toward Square 2 is that it is a small shopping mall which caters more to the bargain-lovers or rather budget buyers. Of ‘cos, I am not referring it to be a place where people bargain here & there…but I am trying to say that stuffs selling there are mostly of reasonable or budgeted prices. Most of the stores sell quite trendy apparels & accessories (abit like those in our Far East or Bugis Street). They are mostly imported from Hong Kong, Bangkok etc. During my shopping @ Square 2, I bought a men’s trendy watch imported from HK for just S$10.40. The design is kinda of unique…not those we normally see @ the pasar malam. The Square 2 is actually an extension out from its sister mall, Novena Square. That is why it is called Square 2, I think…Haha…Anyway, I feel that in Square 2, they focused much more on fashion rather than dining…hence, I got abit problems when trying to find something to eat in Square 2. Came to think, the areas in Novena Square are soon becoming more commercialize as more & more shopping malls started to open up and the current one starts to revitalize themselves. In the small Novena area alone, it already got 4 shopping malls namely, Velocity, Novena Square, Square 2 & the United Square. Wondering is it the spill-over effect from the congestion of shopping malls in Orchard Road…since Novena is of close proximity to Orchard. The highlight of Square 2, I would say is the Korean Concept Store & Restaurant only.
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P/S: This blog entry was 1st published on 27 July 2007 @ 2:47 PM. Reposted on 25 August 2008.
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